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Thursday, January 28, 2010

Sandra Bullock Teams Up With COACH to Benefit Charity



Donating $1 million to Haiti relief was just phase one of Sandra Bullock’s philanthropic efforts: the actress has also paired up with Coach to benefit one of her favorite local Los Angeles charities: the Beauty Bus Foundation. The non-profit’s Co-founder and President Alicia Liotta explains the mission of Beauty Bus as being “dedicated to enhancing the quality of life for homebound terminally and chronically ill individuals and their primary caregivers. It is our mission to help our clients maintain dignity, treat them to human touch that is pampering and non-medical and offer respite during life’s difficult times. We also feel it is extremely important to service the caregiver, who are rarely recognized or rewarded for the vital services they provide to our most vulnerable citizens.”

And now if you purchase one of Sandra’s two favorite Coach bags, either the Madison Leather Hippie or the Kristin Leather Tote, a percentage of the profits will benefit Beauty Bus — an arrangement that came as welcome surprise to Liotta. She tells PEOPLE that, “We learned of Sandra and Coach’s partnership to benefit Beauty Bus from Fortis Films (Bullock's production company). In fact, the project was put together by Coach and Sandra. It was an incredible surprise and is a gift to the Beauty Bus Foundation.” Sandra reached out to the charity last year after seeing a piece about the non-profit on local television and, Liotta tells PEOPLE that she and her production company Fortis Films “have been such a wonderful support. We are so grateful to Sandra and Coach for teaming up to assist us in raising much needed funds to continue identifying and servicing individuals in need.” Buy one of the Coach bags now at coach.com.–Melissa Liebling-Goldberg

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